About

At Shellman Strong Fitness, we’re not just another gym or coaching service—we’re a movement. Based in Lawrenceville, we specialize in full-body transformation through personalized fitness training, nutrition guidance, DNA-based fitness insights, and supplement strategies tailored to you. From glute-focused development to deep, sustainable lifestyle shifts, we guide every step of your journey.


Our goal is simple: to empower you with the knowledge, tools, ...

We’ve been in business since 2021, but our roots run deeper. After years of working in the fitness industry since 2017, Shellman Strong Fitness was born from a vision: to create something that goes beyond surface-level results. We saw firsthand how hard it is for people—especially men over 35—to break through mental and physical barriers. So we built a system that tackles both.


Our founder brings together a rare mix of expertise as a transformation ...

We measure success by one thing: your ability to eventually do this without us. Our mission isn’t to keep you dependent—it’s to educate and elevate you so you understand your body, your limits, and how to push past them with confidence.

We’re here for the long game, not the quick fix. That’s why our clients stay committed—because they feel the change, not just on the scale, but in how they walk, think, and show up in life. It’s not about chasing a number. ...

DNA-Powered Transformation Programs

Customized fitness and nutrition plans guided by your unique genetic profile. Whether your goal is weight loss, muscle growth, or full-body optimization, every program leverages your DNA for maximum results.

Expertise Across Fitness & Genetics

From glute development to DNA-based fitness coaching and precision nutrition, we combine multiple disciplines to provide a scientifically-backed approach that goes far beyond standard training programs.

Education Meets Results

We don’t just help you achieve your goals—we teach you how to sustain them. By understanding your unique biology, you’ll gain the knowledge and confidence to manage your fitness journey independently for the long term.